In the headlines

The buzz about Christopher Lentz

Christopher Lentz to take center stage at the Anaheim Public Library’s Feb. 5 event

Great Writing—And Great Marketing—Is Like a Great Strip Tease

Blogged on Dec. 13, 2017 about how great writing and market is like a great strip tease for Writers in the Storm.

In the business world, you must make your products stand out in a cluttered marketplace. As an author, I need to fight for attention on cluttered digital bookshelves. At the risk of appearing insensitive in the current and long-overdue environment of #MeToo, you’d think I’d steer clear of the topic of strippers. But it drives home the point. Stay with me.

As Gypsy Rose Lee, one of history’s greatest strippers, said, “It’s not what you do. It’s the way you do it—stripping, or writing, or talking…or just breathing. Do it with an air, and never admit you’re scared.”

Whether they’re Hollywood’s dudes in the 21st Century or burlesque’s dames in the 20th Century, successful strippers employ gimmicks to stand out. In marketing, you must to do the same. And in the publishing industry, I do too.

I explore this idea in a blog for Writers in the Storm (which is ranked as one of the Top 20 best websites for authors by Writer’s Digest). This lively discussion focuses on the need for uniqueness to grab your audience’s attention, spark their imagination and get them to buy whatever it is you’re offering.

You can read the entire post at Writers in the Storm blog.

Press release

Author Christopher Lentz Receives Critical Appraisal from NY Literary Magazine

Author Christopher Lentz receives critical appraisal from the NY Literary Magazine for his Historical Romance novel “Blossom on the Road of Dreams.” The 2nd installment in his rags-to-riches and riches-to-rags series, this novel was named “a powerful, extraordinary romance worth savoring” by NY Literary Magazine.

Niagara Falls, United States – October 14, 2017 /PressCable/ — Author Christopher Lentz receives critical appraisal from the distinguished NY Literary Magazine for his latest historical romance book “Blossom on the Road of Dreams.” The prestigious NY Literary Magazine described his novel as “Fast-paced, packed with emotions…an electrifying read.”

“Blossom on the Road of Dreams” is the second action-packed, romantic thriller in Lentz’s historical romance series “Blossom.” His debut novel (and the first in this series) was featured in 2015 on Amazon’s Top Ten “Hot New Releases” list. “Blossom on the Road of Dreams” tells the story of lovers in 1906, embarking on the ultimate road trip on a path of no return, fleeing the ashes and their past lives in San Francisco.

The book “Blossom on the Road of Dreams” has been praised by readers as a must-read, fun and adventurous story full of action and cliffhangers.

“Christopher Lentz makes you feel like you are a part of their journey and dreams!” Reader Diane Hachadoorian wrote in her Amazon reader review. “This book is beautifully written and a wonderful continuation of Blossom’s story. It has everything: drama, romance, and adventure!” reader Michael Miller said.

In their editorial review of “Blossom on the Road of Dreams,” the NY Literary Magazine wrote, “Blossom on the Road of Dreams is an unforgettable journey featuring layered, multicultural characters, well-drawn authentic settings, and a powerful, extraordinary romance worth savoring.”

Kirkus Reviews praised Christopher Lentz’s first book in this series, calling it “an admirable debut.” His first novel took him five years to complete. While working as a corporate-marketing executive, Lentz wrote “Blossom” on a notepad during his lunch breaks.

When asked in an interview with the NY Literary Magazine what inspired him to write his “Blossom” series, Christopher Lentz replied, “A nighttime walking tour of Chinatown sparked the setting and my heroine’s character. While in a dark alley, we peeked through a doorway and watched women making fortune cookies by hand.” Lentz informed the magazines that four additional installments of the Blossom Trilogy—a combination of novellas and full-length novels—are in the works.

About Christopher Lentz’s “Blossom” Series:

The “Blossom” series begins with a forbidden romance set during the week leading up to and including the great earthquake and firestorm that destroyed much of San Francisco in 1906. Set against the vistas of the Golden State, the “Blossom: rags-to-riches and riches-to-rags series has everything: the juxtaposition of rich and poor; the constraints and rules of a bygone age; the timeless clash of generations and traditions; the arrogance of man and the wrath of Mother Nature.

The lessons to be learned are clear. Life is uncertain. Love can be unshakable. The future is unknowable. The unthinkable is always possible.

The story brings together the variety of multi-cultural people who call California home. From the gold fields of Northern California to the whorehouses of San Francisco, and from the mansions of Pasadena to the new-born movie studios of Hollywood, the series embraces three vibrant generations of Americans.

With the first book, every turn of a page is a countdown to a doomsday face-off with disaster and the explosive power of blooming love. The second and third books, plus several bridging novellas, continue the saga by capturing the highs and lows of love told through the experiences of Southern California’s hardworking folks and glittering elite.

Learn more about Christopher Lentz’s books on Amazon:

About the Author Christopher Lentz:

Christopher Lentz writes historical and contemporary romances, as well as historical-fiction novels. His stories are about second chances, misfits who find ways to fit in, and how love changes everything. Prior to becoming an author, Lentz worked as a corporate-marketing executive. Christopher Lentz is one of the few men among 15,000 female members of the Romance Writers of America association. He lives in a haunted Victorian house, and while in high school, he dressed up as Winnie the Pooh at Disneyland.

Learn more about Christopher Lentz on his website:

Contact Info:
Name: Camille Kleinman
Email: Send Email
Organization: NY Literary Magazine
Address: 1711 Cudaback Ave PMB 944599, Niagara Falls, NY 14303, United States

For more information, please visit
Source: PressCable
Release ID: 249072

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Book Covers – Speaking the Language of Color

Blogged on Aug. 26 about speaking the language of color for Writers in the Storm. Did you know there are claims that we can discern as many as 10 million colors? It’s true! In the blog I offer some thoughts about the psychology behind colors and the common associations humans have with certain colors. Anyone who markets, sells or simply walks around on the surface of this planet should find this blog interesting. Really. Totally compelling. Essential reading. Okay, that’s a bit too far!

For authors in particular, this is important information to consider so book covers are engineered to tap into the key emotions or reactions writers want to trigger.

Writers in the Storm is ranked as one of the Top 100 best websites for authors by “Writer’s Digest.” I’m sincerely grateful to have this second opportunity to connect with a new community of authors.

Join the conversation!…/book-covers-speaking-th…/

To learn more about designing a book cover that tells and sells, be sure to read my June 3, 2015 Writers in the Storm blog.

If you’d like to learn more about The Blossom Trilogy, visit The Library page. The novels are available through all of the major online retailers in ebook and print formats.

Designing a Book Cover That Tells

Blogged on June 3 for Writers in the Storm, sharing some thoughts about designing a book cover that “tells and sells.” Writers in the Storm is ranked as one of the Top 100 best websites for writers by “Writer’s Digest.” I’m sincerely grateful to have this opportunity to connect with a new community of authors.

If you’d like to learn a few things about good design and see some book covers that were considered for my first romance novel, Blossom, check out my blog post. Join the conversation!…/designing-a-book-cover-…/

If you’d like to learn more about Blossom, visit and The novel is available through all of the major online retailers.

Press Release

Heather McLaughlin

At Historic Anniversary, San Francisco Earthquake Sets Scene for New Epic Romance Novel, Blossom
Christopher Lentz brings passion and historical accuracy to story of scandalous young love in the midst of California’s greatest natural disaster

Orange County, Calif., April 14, 2015: New author Christopher Lentz announced today that his self-published historical romance, Blossom, is available as an ebook from online retailers including Amazon, Barnes & Noble, Apple iBooks, Smashwords and Kobo, and in print from Amazon.

“It’s a dream come true to be sharing my new book, Blossom, leading up to the April 18, 1906, anniversary of the nightmarish San Francisco earthquake and fires, which is the backdrop of the story,” said Lentz.”The research process was a time-traveling experience that resulted in Blossom capturing the turn-of-the-century way of life for the fortunate and unfortunate. Readers now can be part of this scandalous love-triangle story that has been called ‘Titanic on land.'”

Anne Cleeland, acclaimed author of historical fiction such as Daughter of the God-King and contemporary mysteries, said,”A compelling story of the power of love in the face of an unprecedented disaster; of a man who has to choose between his duty and a love that transcends two cultures. Lentz writes an amazing story that brings the San Francisco earthquake to life—first rate!”

About Blossom
San Francisco, 1906, on the brink of one of Mother Nature’s cruelest and most destructive disasters, lovers unite as an earthquake rips the city apart. Chinatown fortune cookie maker Blossom Sun is far from having anything she wants. Atop Nob Hill, socialite Clarissa Donahue is close to having everything she ever desired—that is, until her simple request for fortune cookies triggers an unexpected chain of events.

When Clarissa’s unconventional fiancé, silver-fortune heir Brock St. Clair, catches a glimpse of Blossom his life turns upside down. Discovering how every secret has a price, Blossom faces the ultimate crossroad. No one could have predicted how an earthquake, firestorm and the desires of three strong-willed families would test the strength of Blossom, Clarissa and Brock. When everything falls apart, who’ll be together? Who’s going to see tomorrow?

With love at its epicenter, Blossom’s story happens over just five days. It’s a heart-wrenching portrait of those who experience both unimaginable endings and new beginnings. And it is sure to change what is known about longing, love and loss because in extraordinary times, there are no ordinary choices.

For more information about Blossom and to watch the official Blossom trailer visit

About Christopher Lentz
Christopher Lentz is a man who writes romances, a self-starter who self-publishes and a dreamer who thought growing old would take longer. He truly believes love changes everything. As a journalist, a corporate marketer and now a romance writer, his career has been all about storytelling. His first romance novel, Blossom, is now available and it is the first book of the Blossom Trilogy. Lentz lives in California with his wife and family. Follow him on Twitter @AuthorLentz or on Facebook at Chris Lentz. For more information, visit and

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